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Friday, 11 July 2008

bmi intercultural guides

I've been working with the airline bmi to produce a series of cultural guides to a range of new destinations they're flying to, from Almaty, Kazakhstan through Tbilisi, Georgia to Khartoum, Sudan. The idea being that business travellers can get up to speed on local customs and manners before they arrive. It's been interesting expanding my knowledge of global etiquette, and also fun being able to concentrate on individual places. Have a look at http://www.flybmi.com/businessguides Who knows where this kind of initiative may lead?

2 comments:

Ruben said...
This comment has been removed by the author.
Ruben said...

Dear Mr. McCrum,

I liked your book (I haven't fully finished it yet though), but what surprised me was the entry of The Netherlands in your list of conversational pitfalls. Being Dutch myself, I know that some Dutch people are irritated when their country is called Holland, but that's nothing compared to how the Dutch can feel about being mistaken by or compared with the Germans.

Yours sincerely,

Ruben Nesvadba


P.S.

In the last sentence of "White and red" on page 185, where you there talking about China, "the Muslim countries", or Japan again?